Honasa Consumer, the parent of beauty and personal care brand Mamaearth, on Thursday said it has elevated Vipul Maheshwari to senior vice president of product and data analytics.
An IIT Delhi alumnus, Maheshwari has been with Honasa for more than four years, specialising in analytics and data science. He also had stints at Delhivery and Global Analytics India Pvt Ltd.
Maheshwari will continue to lead integration of advanced analytics for product development as the company sharpens focus on data-driven innovation to monitor business performance.
“The beauty and personal care industry is at an exciting intersection of product advancement and technological innovation. I’m honoured to lead Honasa’s efforts in leveraging advanced analytics and product development to create more personalised, efficient, and delightful experiences for our consumers,” said Maheshwari.
His appointment tracks a 7% decline in Honasa’s operating revenue in the September quarter at Rs 462 crore. It also posted a net loss of Rs 19 crore in the quarter, compared with a year-earlier net profit of Rs 30 crore.
Honasa also recently appointed Kaustav Guha as vice president of research & development to strengthen its R&D capabilities.
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In addition to Mamaearth, the Gurugram-based company owns five other brands—The Derma Co, Aqualogica, Dr Sheth’s, BBlunt, and Staze. It discontinued its ayurvedic beauty brand Ayuga in the April quarter.
“Data-driven decision-making has always been at the core of our growth, shaping how we understand and serve our customers. Maheshwari’s expertise in turning complex data into actionable insights has been instrumental in our growth journey. He has been working with a leadership mindset for years and this role is a natural next step for him,” said cofounder and chief executive Varun Alagh.