MotoGP Bharat announced its unique experiential partnership with Sunburn.© MotoGP

The world of high-speed motorcycle racing has joined hands with the pulsating beats of electrifying music as MotoGP Bharat announced its unique experiential partnership with Sunburn, Asia’s premiere electronic dance music festival, to create confluence of speed and music for the first time at a MotoGP™️ race track.

MotoGP Bharat Sunburn Music Festival will be an unique IP which will provide spectators with an exclusive weekend gateway experience where fans will be treated with wholesome fiery experience of  speed and pool of electrifying performances along with abundance of food options – these fan zones will be transformed into a lifetime opportunity for every spectator with especially curated Sunburn moments.

This racing arena will be transformed into a fun-filled party zone, rechristened as the Sunburn Arena within the fan zones. Loaded with enthralling moments, the Sunburn Arena will witness performances by some of the most popular and renowned Indian and International artists on both days (Saturday and Sunday) of the racing event.

“This unique spectacle will be nothing short of a weekend destinations for the spectators. Fans buying the MotoGP Bharat tickets will get a fusion of sports with electronic music festival. We, as organisers are going out of our way to create value for money for the people coming to witness the MotoGP race taking place in our country for the first time ever. As India is known for its hospitality, this  MotoGP race will be the first ever venue where full-fledged music festival with renowned DJs and music bands will be in action. I am sure this exclusive first edition of breathtaking speed, thrill and performances will enamour everyone. If you haven’t booked your tickets yet, for sure you will be missing out one of the best curated experience of recent times,” commented Pushkar Nath Srivastava, Founder and Chief Operating Officer of FairStreet Sport, the promoters of MotoGP Bharat.

This unique collaboration of sports and music will be witnessed for the first time ever in any motor racing event in India.

Sunburn Arena is a sub-variant brand format created under the mega brand umbrella Sunburn, with an aim to cater to dance and music enthusiasts across various cities pan India and around the world. Sunburn Arena has played host to some of the world’s leading DJs over the past few years including renowned DJ Snake, Hardwell, Deadmau5, Afrojack, Armin van Buuren, Swedish House Mafia, Dash Berlin and Avicii in the past.

Karan Singh, Chief Executive Officer, Sunburn said: “Sunburn is extremely pleased and equally excited to partner with the first-ever MotoGP Bharat race. We will be putting up a huge stage at the fan zone which is all set to be filled with tons of exciting performances with some of the best artist collaboration from India and Internationally.”

MotoGP Bharat will see close to 40 teams participating with 80 riders including mesmerising talents like Marc Marquez, Francesco Bagnaia, and many more as the grand event takes place from September 22 to 24 at the Buddh International Circuit in Greater Noida.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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