The movie “Test” is set to release directly on an OTT platform instead of theaters. The film, which had its production and post-production completed months ago, had only released a short teaser earlier. Now, the team has announced its release through an OTT platform by launching a new teaser. Netflix has acquired the streaming rights for the film, and it is anticipated to release in either March or April.
“Test” marks the directorial debut of Sasikanth, the producer behind several notable films under Y Not Studios. The movie features a star-studded cast including Siddharth, Madhavan, and Nayanthara. Centered on the theme of cricket, the film has generated significant expectations. The decision to go for a direct OTT release reflects the production team’s latest choice.
Despite reports suggesting a decline in OTT acquisitions and speculations about challenges in producing films solely for OTT markets, Netflix has taken a notable step by securing the rights for “Test.” This highlights the ongoing potential of direct OTT releases, especially for high-demand projects like this one.
Sports. Drama. And a hat-trick of a cast. This pitch is all set for this test of life 🏏💥
TEST, a sports drama starring @ActorMadhavan, @NayantharaU, and #Siddharth is coming soon, only on Netflix.#TEST#TESTOnNetflix#NextOnNetflixIndia pic.twitter.com/1cRwMcBfsv— Netflix India (@NetflixIndia) February 3, 2025